Geography for kids: 75 countries of the world to learn and have fun

geography for kids
6 July, 2022 0 Comments

I bring you the book “75 countries of the world to learn and have fun“. An entertaining geography book for children where they can discover their flags, capitals, main facts, geography, culture, curiosities and much more of the most important countries in the world. A journey full of learning and fun through 75 countries of …

Logbook: My triathlon history

triathlon logbook
4 March, 2022 0 Comments

Logbook for amateur and professional triathletes. Track, record and save your events and races forever. All distances. The logbook with your history as a triathlete to keep forever This notebook, suitable for both amateur and professional triathletes, is designed so that you can record and save in one place all the information and results of your triathlon …

Logbook: My running history. All about my races

running logbook
27 February, 2022 0 Comments

Logbook for runners of 5-10K, Half Marathon, Marathon, Trail, Cross. Track, record and save your runs and races forever. The notebook with your history as a runner to keep forever Running is living and represents a fundamental pillar for our physical and mental health, as well as to grow as a person to overcome challenges and …

25 marketing keys to make your business stand out

marketing keys
1 February, 2022 0 Comments

Why should a customer buy from you and not from your competitors? The world goes very fast, and our day to day, even faster. And so, with the intention that through a book you learn things that are really useful for your business and you can apply them in it, without having to waste a …

Purchase decisions, rational or emotional? (The two hens experiment)

emotional decisions
25 January, 2022 0 Comments

When making a purchase decision, what prevails, reason or emotions? Or to put it another way, what is stronger, what our brain transmits to us or the impulse of our heart? Several studies and specifically the one carried out by the McCombs School of Business in Texas have found a clear answer through different investigations. …

What is FOMO in marketing and 5 tips to benefit from it

fomo marketing
24 January, 2022 0 Comments

FOMO stands for Fear Of Missing Out, i.e. the fear (in some cases real fear out of sheer greed) of missing out on a great opportunity, in marketing terms, a great market opportunity, whether you are a buyer, investor or any other player. In marketing terms, a great market opportunity, whether you are a buyer, …

An Enigma in New York: Mystery, crime and fantasy through the streets of the Big Apple. Do you dare to go through them?

un enigma en nueva york
23 April, 2021 0 Comments

SYNOPSIS FIVE YOUNG PEOPLE, A CRIME AND A GREAT ENIGMA. THE ONLY WAY TO RECOVER THEIR FORMER LIVES WILL BE TO SOLVE IT. WILL THEY BE ABLE TO DO IT? Night falls upon New York. Five young people who do not know each other and with very different lives are the only witnesses to a …

The risk of repositioning a brand

reposicionar marca
9 April, 2021 0 Comments

Every single brand has a different place in people’s minds, which is its positioning. It may happen that, either the company has realized that the ideas they have been trying to transmit don’t match with the image the customers have about it, or just because of the competitors, market changes or profit expectations, that positioning …

Find out the insights of your clients to go further in your business

insights de clientes
22 April, 2020 0 Comments

When it comes to buying a product, there are a lot of elements that can influence the purchase of one brand or another, some of them are related to rational reasons (price, quality, design…) but some others are purely emotional. This second group of factors is the one that in many cases dominates over all …

The risks of sales promotions for your business

risks sales promotions
5 April, 2020 0 Comments

  I want to start this post by making clear that when a sales promotion is carried out well, properly planned and analyzed, performed in a short period of time and knowing the concrete objectives, it can emerge in success for the company and it’s going to allow an increase in its sales, even when …

Lovemarks: More than just brands

lovemarks
5 May, 2013 0 Comments

– David, ¿would you like something to drink? – asks Michael to his son. – Yes please, i feel like something refreshing, ¿do we have Coca-Cola? – replies David. – I bought Pepsi, it was on sale… ¿do you mind? – answers the father again. – Ummmm….then i’ll have just water, dad –finally says the …

Psychological trick for printed ads

truco anuncios impresos
6 April, 2013 0 Comments

This is an effective trick for ads in newspapers, magazines, posters… The best way to understand it is through an example, so let’s go for it: We are a shampoo company and we want to advertise our new product on a page of a certain magazine. Our idea is to show a girl holding the …

How to turn a mistake into an opportunity

turn mistake opportunity
4 April, 2013 0 Comments

I wanted to start blogging with a piece of advice I consider really important for businesses, as it’s the fact of turning a mistake the company has made into an opportunity to fix it, giving the customer something valuable and unexpected for him. To understand this better, I’m going to present an example of a real case …