What are you looking at? How to focus the attention on the product (a little trick)

truco anuncios impresos
4 junio, 2014 0 Comments

This is an effective trick for ads in newspapers, magazines, posters… The best way to understand it is through an example, so let’s go for it: We are a shampoo company and we want to advertise our new product on a page of a certain magazine. Our idea is to show a girl holding the …

Mistake = Opportunity

turn mistake opportunity
30 mayo, 2014 6 Comments

I wanted to start blogging with a piece of advice I consider really important for businesses, as it’s the fact of turning a mistake the company has made into an opportunity to fix it, giving the customer something valuable and unexpected for him. To understand this better, I’m going to present an example of a real case …

Naming rights, buscando los límites del patrocinio

21 mayo, 2014 2 Comments

Trident Suárez, Samsung García o Loewe Crespo… ¿Qué quiero decir con este aparente sinsentido? Pues bien, esto podríamos decir que es el extremo más absoluto (quién sabe si algún día real) de lo que vamos a hablar a continuación: los naming rights (derechos de nombre). Está práctica es una forma de patrocinio mediante la cual …